BeActive Urmston

This much-loved local leisure, health and wellbeing centre reopened following a community asset transfer in 2021, bringing the facility into community ownership.

The single-site centre team asked Ally to Define, Develop and Grow a fresh, unique and independent brand which communicated the relaunch and provided a strong platform for future growth, attracting new members and increasing local visibility.

Ally MMGraphic DesignBrandContent
Branding, Graphic Design & Marketing Services | Urmston, Manchester

The story so far

  • Building a new brand from the ground up, with a fresh, modern message, look & feel
  • Consultancy to define brand values & the organisation’s mission
  • Development of new centre name, strapline & supporting brand messages
  • Comprehensive graphic design & signage projects to revamp the centre internally & externally
  • Rebrand launch & community open day promotion, including PR & coordination with press & local authority
  • Consistent social media management, including daily Stories & paid social ads for specific campaigns
  • Successful volunteering campaigns have recruited local people with skills to support the centre
  • 25% net membership gain over 3-month promotional period
  • Consistent enquiries for all centre services, including facility hire & centre activities
  • Increased centre visibility online in local area through social reach & engagement
Branding & Graphic Design | Leigh, Greater Manchester

new members in Q1 2023


volunteering increase


social reach increase

Signage Design & amp; Print | Urmston, Manchester
Signage Design & amp; Print | Urmston, Manchester
We’ve worked with Ally for over a year now, enjoying the team’s collaborative approach to growing our business.

Ally have been great in navigating around some of the tougher issues we’ve come across. One clear objective was to grow our membership base. We’ve had some real tangible results, especially over the last quarter with 64 new members joining, which is good for a business of our size.