Pelican Centre

Celebrating its 10th anniversary in 2022 and a registered charity, the award-winning Pelican Centre is an independent, community-owned leisure and fitness centre.

Ally was engaged by the centre to Define, Develop and Grow a fresh brand with an independent look and feel, focused on the centre’s values and mission to increase community engagement and awareness of what’s on offer.

Ally MMWebBrandContent
Website Design, Build & Maintenance | Ally Marketing, Tyldesley

The story so far

  • Client goal to communicate charitable status with a modern brand that increases brand awareness, growing memberships & engagement
  • New logo & brand visuals, website development, extensive graphic design & signage, & consistent marketing strategy
  • Brand rollout to create a unique & engaging identity throughout the Centre
  • 65% increase in membership from 2020-2022
  • Consistent enquiries for swimming lessons, gym membership & classes
  • Introduction of new income streams including online shop, branded merchandise & corporate sponsorship packages
  • Employment of additional staff
  • Expansion of swimming lesson & class programmes to meet demand
  • Profitable centre which annually meets its charitable objectives
Branding, Graphic Design & Signage | Ally Marketing, Tyldesley
55+

classes per week

980+

centre members

35%

turnover increase

Marketing Services in Tyldesley | Ally Marketing
Pelican Centre Branding Project, Greater Manchester | Ally Marketing
“What makes Ally different to other companies we have used in the past is their friendly and passionate work ethic, they genuinely care about our business and they have really become one of our team.”
Natalia Stothard Director | Pelican Centre

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