⚡Fresh brand messaging & new website for specialist component manufacturer by Ally Marketing, Leigh

22 Feb 2024

Ally Marketing is thrilled to launch OF Bell’s new website, incorporating refreshed brand messaging developed in partnership with our client to take its business forward for future growth.

Fresh brand messaging & new website for component manufacturer OF Bell, by Ally Marketing in Leigh, Greater Manchester

Fresh brand messaging & new website for component manufacturer OF Bell, by Ally Marketing in Leigh, Greater Manchester

In early 2023, OF Bell was referred to us by a mutual contact as part of a wider rebranding project. The client team was looking for a fresh, new website that clearly communicated this precision engineering manufacturer's brand values as the business celebrated 50 years in the industry, building a strong foundation for growth in the coming years.

The client: Website design & brand messaging for component engineering manufacturer OF Bell

OF Bell's family-run component engineering and manufacturing business is based in Bishop Auckland, Co. Durham, and has designed, manufactured and distributed quality complex miniature component products for over 50 years.

OF Bell’s accurate, functional and fully-tested complex components are designed, engineered and manufactured in the UK by an experienced, highly-skilled team, forming a key part of clients’ supply chains for sectors including:

  • Oil and gas
  • Medical
  • Consumer goods
  • Construction
  • Household product manufacturers

Following investment into the business's facilities and services in recent years, OF Bell’s team knew they needed to communicate their brand values more clearly, as well as defining their complete service offer which distinguishes OF Bell in the complex component engineering and manufacturing sector.

New Website for specialist component manufacturer by Ally Marketing, Leigh

Getting to know you: Brand messaging to support bespoke website development

Following Ally’s unique Define, Develop and Grow marketing methodology, we met up with the client face-to-face on site in Bishop Auckland, Co. Durham, for a marketing and brand consultancy session.

By spending time in the business, Ally was able to see OF Bell in action, allowing us to better understand the business’s DNA, how it works and thinks, and to start to identify the brand values that lie at the heart of this growing business. Working closely with the client team, brand messaging was developed and a new strapline incorporated into the business's branding to help define OF Bell further: "Complex Component Engineering".

Following our brand definition work during Define, OF Bell's new strapline and messaging was carried forward into a comprehensive website design brief and written content that created a bespoke, sleek new website for our client. As part of this Develop phase, Ally's team coordinated with OF Bell's appointed photographer and videographer, as well as the client's long-standing design partner, to deliver a seamless website project that was fully managed from start to finish.

Have a look at OF Bell's website

Life after launch: What's next for OF Bell?

From the outset, Ally discussed life after its website launch with OF Bell.

The launch of a website is just the beginning of the story, and Ally is now working with our Marketing Manager client every month during our Grow phase to support its website and marketing strategy through SEO, website maintenance and development, content and copywriting and social media management that consistently works to achieve value for the client from its initial investment through increased brand awareness and enhanced search performance.

The result: Website design & marketing that builds a confident brand for OF Bell

Sleek, confident & continually developed, OF Bell's website and brand messaging has been created by Ally to deliver returns, our monthly marketing strategy keeping this exciting brand distinctive in the engineering and manufacturing industry.

OF Bell’s new website is clear and easy to navigate, responds well across all devices, and communicates our defined brand values succinctly. With continuous website development and support from Ally every month, we're excited to see where our work takes OF Bell in the coming months and years.

Powerful Marketing Partnerships with Ally Marketing in Leigh, Greater Manchester

Established in 2009, Ally is a full-service marketing and creative agency in Leigh, Greater Manchester. We look after everything a business needs to achieve the outcomes it’s looking for, whether that's more sales, more leads, greater brand awareness or a sleek new look online and offline. Ally's online and offline marketing services Define, Develop and Grow brands to achieve real results.

From branding, web development and graphic design, to copywriting, content marketing, SEO and PPC, Ally delivers for local, national and international brands as a marketing partner committed to the success of our client organisations.

Find out more: https://www.allymarketing.co.uk/what-we-do/

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