27 Oct 2023
Single site health, fitness, leisure and wellbeing centres are central to so many communities across the North West and the wider UK.
Branding & marketing that build stronger single site centres
Offering unique facilities, services and expertise, community leisure faces tough competition from large, corporate organisations and local authorities, but – whether it’s registered charity status and volunteering opportunities, restoration and preservation of historic buildings, or specialist health knowledge that gets people back on their feet – centres like this bring something different to the party.
So how does bold branding and smart marketing thinking play a role in the success of a single site centre? Our new Insight explores what’s needed to build stronger and more sustainable community leisure, health, fitness and wellbeing centres.
Every single site centre is unique. But do you and your community know what’s at the heart of your brand?
By understanding and communicating your mission, your uniqueness and what you’ve got to offer, your centre builds a more secure future that your community’s truly invested in:
Increasing local support is essential to driving your centre forward. With a unique, independent and appealing brand that speaks to your community, your centre engages effectively with its audience and is rewarded with greater awareness, stronger sales and long-term sustainability.
A positive, community-focused brand gives local people a proud sense of ownership and engages those who care about what you do and why you do it.
The Pelican Centre appointed Ally to Define, Develop and Grow a refreshed brand with an independent look and feel which would give the centre a solid platform for future growth.
New logo and brand visuals, website development, extensive graphic design and signage projects, audience-focused brand messaging and consistent marketing strategy from Ally has help the Pelican Centre increase community engagement and awareness of what’s on offer.
Not only has the Pelican Centre seen excellent business growth, but – crucially – telling its strong brand story has established a real sense of community pride and ownership in this registered charity, enabling it to compete with any local competitor.
Working together, so far Ally & The Pelican Centre have achieved:
Check out our Pelican Centre portfolio to find out more: https://www.allymarketing.co.uk/portfolio/pelican-centre/
Following its Community Asset Transfer, this single site centre team asked Ally to Define, Develop and Grow a fresh unique and independent brand for its large facility in Greater Manchester.
Building a new brand from the ground up by developing a new centre name, strapline and brand messages, comprehensive graphic design and consistent social media management, Ally has established a strong foundation for the centre’s future growth.
Working together, so far Ally & BeActive Urmston have achieved:
Check out our BeActive Urmston portfolio page to find out more: https://www.allymarketing.co.uk/portfolio/be-active-urmston/
As your single site centre’s branding and marketing partner, Ally is fully invested in your centre. Since 2009, our team has created brands and delivered marketing strategies that have generated real results.
Ally cares about who you are and what you do. We work hard alongside you, with in-house service levels and sharing your goals to grow your centre for the long-term.
✔️Define: We’ll understand & define what makes your centre unique
✔️Develop: We’ll develop a distinctive & unique brand through words & visuals
✔️Grow: We’ll communicate your story, online & offline, every month
Ally is your local, small-but-mighty branding and marketing partner that becomes part of your single site centre’s team, getting big results alongside you, your team and your community.
Not getting the results you want from your marketing? Ask us for a no-obligation Brand ID & Marketing Audit today.
We’ll review your brand and your online presence, giving you a simple report with our ratings and recommendations.
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