Brands that build stronger single site centres🏋🏽‍♀️

27 Oct 2023

Single site health, fitness, leisure and wellbeing centres are central to so many communities across the North West and the wider UK.

Branding & marketing that build stronger single site centres

Branding & marketing that build stronger single site centres

Offering unique facilities, services and expertise, community leisure faces tough competition from large, corporate organisations and local authorities, but – whether it’s registered charity status and volunteering opportunities, restoration and preservation of historic buildings, or specialist health knowledge that gets people back on their feet – centres like this bring something different to the party.  

So how does bold branding and smart marketing thinking play a role in the success of a single site centre? Our new Insight explores what’s needed to build stronger and more sustainable community leisure, health, fitness and wellbeing centres.


Short term ‘quick fixes’ don’t lead to long-term success

Every single site centre is unique. But do you and your community know what’s at the heart of your brand?

By understanding and communicating your mission, your uniqueness and what you’ve got to offer, your centre builds a more secure future that your community’s truly invested in:

  • A sustainable and self-supporting centre
  • Increased financial security
  • Greater business resilience


Engaging your local community is key

Increasing local support is essential to driving your centre forward. With a unique, independent and appealing brand that speaks to your community, your centre engages effectively with its audience and is rewarded with greater awareness, stronger sales and long-term sustainability.

A positive, community-focused brand gives local people a proud sense of ownership and engages those who care about what you do and why you do it.


Ally’s single site centre branding & marketing successes:


🏊🏽‍♂️A fresh brand for Tyldesley’s community-owned, single site leisure & fitness centre: The Pelican Centre

The Pelican Centre appointed Ally to Define, Develop and Grow a refreshed brand with an independent look and feel which would give the centre a solid platform for future growth.

New logo and brand visuals, website development, extensive graphic design and signage projects, audience-focused brand messaging and consistent marketing strategy from Ally has help the Pelican Centre increase community engagement and awareness of what’s on offer.

Not only has the Pelican Centre seen excellent business growth, but – crucially – telling its strong brand story has established a real sense of community pride and ownership in this registered charity, enabling it to compete with any local competitor.

Working together, so far Ally & The Pelican Centre have achieved:

  • 65% increase in memberships from 2020-2022
  • Consistent enquiries for swimming lessons, gym memberships & classes
  • Introduction of new income streams including online shop, branded merchandise & corporate sponsorship packages
  • …& more!

Check out our Pelican Centre portfolio to find out more:


💛Relaunching a unique brand for Urmston’s single site centre: BeActive Urmston

Following its Community Asset Transfer, this single site centre team asked Ally to Define, Develop and Grow a fresh unique and independent brand for its large facility in Greater Manchester.

Building a new brand from the ground up by developing a new centre name, strapline and brand messages, comprehensive graphic design and consistent social media management, Ally has established a strong foundation for the centre’s future growth.

Working together, so far Ally & BeActive Urmston have achieved:

  • 60+ new members in Q1 2023
  • 120% volunteering increase
  • Increased brand visibility online in local area through the social reach & engagement

Check out our BeActive Urmston portfolio page to find out more:


Powerful marketing partnerships with Ally

As your single site centre’s branding and marketing partner, Ally is fully invested in your centre. Since 2009, our team has created brands and delivered marketing strategies that have generated real results. 

Ally cares about who you are and what you do. We work hard alongside you, with in-house service levels and sharing your goals to grow your centre for the long-term.

You’re free to do what you do best: running your centre!

✔️Define: We’ll understand & define what makes your centre unique

✔️Develop: We’ll develop a distinctive & unique brand through words & visuals

✔️Grow: We’ll communicate your story, online & offline, every month


Ally: Small but mighty branding & marketing team for the community leisure sector

Ally is your local, small-but-mighty branding and marketing partner that becomes part of your single site centre’s team, getting big results alongside you, your team and your community.

Not getting the results you want from your marketing? Ask us for a no-obligation Brand ID & Marketing Audit today.

We’ll review your brand and your online presence, giving you a simple report with our ratings and recommendations.

Request an audit for your single site centre!


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